The Usain Bolt ‘Relay’ Effect of Business: How To Hit Top Speed When Your Competitors Are Still In The Blocks

Have you ever wondered why the 4x100m sprint relay world record is four times faster than the 100m record?   Well if you have, or you haven’t, you may want to sit up and take notice, because there is a powerful business lesson here for female business owners, especially at this time of year.

Usain Bolt is widely considered the greatest sprinter of all time.  The former Jamaican sprinter is the world record holder in the 100 metres, 200 metres and the 4 x 100 metres relay.

So, what can business owners learn from this world record-holding sprinter, and from the relay race, about accelerating growth and sales?

What all great sprinters know (especially Usain Bolt) is that in a relay race, it’s only the FIRST runner that starts from a zero start, from a stationary position, out of the blocks.   The next three runners have the advantage of a running start.  They then exchange the baton in what’s called the ‘exchange zone’ which is typically a 20-metre zone.

The interesting thing is that a world-class runner, in the exchange zone, can hit their top speed after about 10 metres  (the baton exchange takes place in the last half of the zone), so all three runners in that race have the advantage of hitting close to their top speeds before they take the baton.

Why should this be of interest to you?

Because half of your competitors will still be in the blocks, at a cold standing start in January and that is the ‘exchange zone’ of business opportunity.

If you can hit that exchange zone before they do, I believe you’ll have a head start in your business for the rest of the year, and will come out front, if you keep the momentum going.

So, whilst most business owners (apart from retail) are starting to wind down for the holiday period, from the beginning of December, and won’t be looking at their business properly until at least the 6th January, the smart money is on the businesses, and business owners, who are already hitting this zone at a sprint, rather than trying to get out of the blocks.

What are the 5 things can you do to ensure you’re not still in the blocks in the second week in January, and you hit that exchange zone ‘sweet’ in the New Year?

  1. Start business strategy and planning RIGHT NOW. There is no better time of year for you to spend ‘working on’ your business, rather than in it.   You’ll have more downtime to really concentrate on what you want for your business in the forthcoming year and will be able to map out a plan of action, so you’re not constantly playing catch up with your marketing.
  2. Dive deep on understanding your customers at an emotional level. Remember, buyers, buy with emotion, not logic. If you can’t walk in your customer’s shoes and know their journey and trigger points and reasons for buying, you’ll be losing ground and your marketing will be 80% weaker than it needs to be.
  3. Hone your writing and communication skills. If you don’t speak the same language as your ideal customers, you’ll be selling for the sake of selling (and probably not at the level you want and need to be) or just telling bedtime stories …sending your potential customers to sleep!
  4. Stop getting lost in the sea of ‘beige’ business and understand what is the difference that makes the difference in your business. What is the driving force behind your business and what you do?  When you know this, you’ll stand out from the crowd and really get noticed for the right reasons.
  5. Do buy into your ego when it tells you that you can do everything yourself in business, it’s the slowest and most painful route. Recognize that you can’t read the label on the outside of the jar if you’re sitting in it.  Find the best person to work with to give you insights, strategy, and accountability.  It will get you results 100x faster than if you struggled alone.

No matter how talented you are, I’ve never seen one person make it without help. Not one. Not ever.

Usain Bolt didn’t become a world record holder on his own, he had one of the best coaches in the world supporting him, Glen Mills, keeping him accountable and on track for the wins.

You’re not going to watch a YouTube video or read an eBook and it will change your business and life.  It’s just not going to happen.

So, don’t waste this valuable opportunity for getting into the ‘exchange zone’.  Don’t waste another day thinking you’ll plan next year … next year.  That’s the definition of procrastination.

Get help from someone who knows what they’re doing, get the foundations you need for a sprint into 2020, and if you need our help, click here and book a call to talk about how next year will be the year that you hit and exceed your business targets: www.heathergifford.com/apply

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